Multimedia, Design and Print
Client
Established by scottishathletics, the governing body of athletics in Scotland, and supported by NHS Health Scotland, sportscotland and the Scottish Government Health Department, jogscotland is Scotland’s national recreational running network.
We have been working with jogscotland since 2004.
Stride Magazine
3fiftysixmedia have designed and produced the jogscotland magazine for 7 years. The cover and layout design were recently updated to give it a fresh look . It’s currently produced in both digital and print editions.
We are proud of the positive impact our involvement in this initiative has had on the lives of many people over the years. One of the features of each issue focuses on a member that has achieved considerable weight loss and has transformed their life as a positive consequence.
Stride Magazine
By using ‘Stride’ as an effective communication channel we are central to the key messages that:
• Exercising regularly boosts energy levels, enhances self-esteem and aids long-term weight loss. What’s more, being more active has a host of specific health benefits including reducing the risk of heart disease, certain cancers, strokes, diabetes, obesity, high blood pressure and osteoporosis.
• A slight change in lifestyle can make a big difference to health at any time, regardless of age, fitness level or ability.
Working with 3fiftysixmedia is always a delight. They really understand our organisation and how to showcase it in the best possible way. The quality of their design work is excellent, and staff are professional and friendly to work with – while also being really flexible when needed.
Sue Gyford – Digital Communications and Press Officer, scottishathletics
Since the start of our involvement with this initiative over 25,000 people have taken up jogging through our local community and workplace groups by using simple, gentle walk/jog/run programmes to encourage everyone to get out and be active.
Many members have gone on to compete at Scottish National Cross-Country and Track events.
jogscotland presents several awards at the annual conference and dinner. The design of the logo is effectively reproduced in the awards and various other marketing communications each year.
Such is the popularity of this initiative that each year jogscotland are inundated with nominations that prove what a huge, devoted community we have, right across the country. From new joggers achieving more than they ever thought possible to experienced Leaders bringing out the best in others, the stories we read are moving and inspiring across the board. We maximise the impact and promotional opportunities to create a growing community.