Photography, Branding, Design and Print, Cost-Reduction Programme
Client
The National Trust for Scotland is the largest member organisation in Scotland. As a conservation charity, they’re supported by more than 365,000 members and are funded largely by donations.
From coastlines to castles, art to architecture, wildlife to wilderness, they encourage people to connect with the things that make Scotland unique while protecting them for future generations.
3fiftysixmedia provided cost reduction consultancy for all print media and marketing materials, saving a six figure sum. Our creative team helped raise much needed funds for the Isle of Canna project, through the creation of an atmospheric fundraising brochure targeting high net worth individuals in North America.
Isle of Canna Project
We created a visual identity for the Island as a sub brand to the NTS main brand. In this brochure the NTS wished us to promote the Canna brand as the main brand. The design theme used the rose window of St Edwards Church as the icon. The icon was used with special finishing techniques throughout the brochure such as form cutting, foil blocking and blind embossing to enhance the premium impact.
Canna Identity
We captured very high end atmospheric photography to capture the essence of the community and beauty of the island. Copy was written by our team to further build the emotive links to the island.
Canna Fundraising Book
3fiftysixmedia were an amazing support in driving cost-efficiency within our design and publications department saving in excess of £100,000. In addition the creative team did a wonderful job designing an identity for the Isle of Canna to help us generate much needed funds to restore buildings of historic interest on the island.
Marketing Director – National Trust for Scotland
